Big Lots – Westerville, OH – Description The Customer Marketing Analyst is responsible for activating our customer data through in-depth customer analytics, test and learn, and actionable data-driven insights to drive the company s profitable growth. The Analyst partners closely with cross-functional teams in marketing, ecommerce, and merchandising to support analytics needs and decision making. Also, acts as a subject matter expert in customer data and provides key insights to assist in prioritizing marketing… opportunities and optimizing loyalty program touch points. * Creates actionable, data-driven insights from customer data to drive personalization within and across channels. * Identifies actionable opportunities within the data to drive top line and incremental results. * Measures results of marketing campaigns and tests. Develops action plans and socializes with cross-functional partners. * Analyzes customer-level performance of promotional events and makes recommendations to drive marketing spend…