What is a data lake and what is its role in the Automotive Industry?
ℹ️ Data Lakes are cloud-based storage solutions that allow the storage of external data and syncing; and enable users to connect various data sets into a single profile. This profile is essential for creating SQL queries that can be used to build audiences that can be targeted for marketing purposes.
👉🏻 Learn more about these storage solutions in a new episode of Under The Hood: www.orbee.com/blog-post/the-role-of-data-lakes-in-the-automotive-industry
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About Orbee
Orbee is a marketing automation and analytics platform for the automotive industry. Our platform tracks the effectiveness of digital marketing campaigns from all vendors, builds accurate and actionable first-party profiles of your online shoppers, and personalizes your customer’s online car buying experience.
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