Early Engagement Lifecycle Marketing Manager

Audible – Newark, NJ – The Customer Lifecycle marketing team is responsible for developing customer engagement and retention strategies throughout the customer lifecycle, from onboarding new customers to engaging with tenured members. We are seeking to expand our team with a talented, data-driven marketer, skilled at developing and launching integrated marketing campaigns for our new product Audible Plus. In this role you will drive efforts in the early customer lifecycle space to increase customer engagement… and retention, develop strategies to create segmented customer journeys and bolster the customer experience. You will have a vision for the best new customer experience and will work closely with the Early Lifecycle Marketing Director to develop and deploy the most effective and innovative multichannel customer lifecycle programs with an agile test and learn mindset, focused on maximizing customer lifetime value, loyalty and retention. KEY RESPONSIBILITIES Develop, drive and execute the early customer…

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