Philips Electronics – Los Angeles, CA – Account Based Marketing Together with insights and analytics and sales leadership, creating and updating the customer segmentation to identify top tier accounts Aligning with sales leaders and business marketing and strategy leaders to define shared priorities and areas of opportunity for account based marketing Teaming up with sales to create and execute account marketing plans that drive market growth for top tier accounts and aligning account marketing and account sales plans… Creating and executing account specific awareness, demand generation and preference plans Measuring, analyzing, and reporting on MQL, SQL and conversion rates for top tier accounts and marketing ROI Sharing best practices and leveraging insights from ABM to support overall demand generation activities locally and globally Providing input and guidance to operations and digital teams on CRM and marketing technology requirements needed to better enable ABM To succeed in this role…