Director, Product Strategic Marketing

Southfield, MI – This role leads the product marketing for the Polk Automotive Data product suite within the IHS Markit Automotive business line. The Polk Automotive Data portfolio is comprised of Polk Audiences, Polk Demand Signals, Polk Data Services, and Polk Market Insights. The suite provides automotive marketers the tools and insights critical to developing, activating, and optimizing successful marketing strategies across any channel – TV, Digital, social, direct marketing, and e-mail. Responsibilities… lead, collaborating across functions to position our portfolio for long term revenue Interacts with members of product development, sales, customer care support, and directly with customers to bring strategic solutions to market Education/Experience Requirements: 7-10 years in Marketing & Advertising; agency, client, publisher, or data provider Fundamental background in performance marketing, media/ad tech (advanced TV / Digital), and industry opportunity Understanding of automotive…

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