Marketing Analytics Data Engineer

Fidelity Investments – Covington, KY – Job Description: THE TEAM The person in this role will be focused on bringing deep data expertise to support Sales & Marketing initiatives. These initiatives will drive awareness, engagement, and new business for Fidelity Workplace Investing (WI) across a diverse array of solutions and B2B audiences. You will build data strategies that will identify the target audience, create benchmarks, define KPIs, harness models, measure efficacy, and identify ways to optimize key initiatives across paid…, owned, earned, and shared channels. THE EXPERTISE YOU HAVE Bachelors degree in Statistics, Mathematics, Marketing, or another quantitative field Proven working experience with SQL to create,manipulate and concatenate large datasets Working experience with Tableau or data visualization tools Marketing and / or Financial experience, a plus THE SKILLS YOU BRING Your understanding of data cleansing and hygiene practices plus match and merging principles Your ability to support the…

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