Product Marketing Manager, Rider Product Bets

Uber – San Francisco, CA – As the Product Marketing Manager for Rider Product Bets, you’ll be responsible for developing and executing marketing campaigns to grow new products! Product bets include new growth verticals for Uber, for example, growing Hailables in international markets (Taxis and Moto’s on the Uber app). You will work hand in hand with both the rider and driver cross-functional team, including Product Managers, UXR, Operations, Design, CRM and Engineering. What You’ll Do Define our growth strategy… and serve as the connective tissue between product, marketing, and business teams to identify winning tactics across paid and owned channels. Spearhead experimentation plans across key channels and products. Partner closely with data science and marketing teams to build out roadmaps and testing strategies to drive growth through new surfaces in and out of the Uber app. Connect the dots across channels like push notifications, in-app messaging surfaces, incentives, paid, and core products to increase…

Original source: http://jobviewtrack.com/en-us/job-4b1f417d5f0b0b1b4400002e0913050211491a0f493e4b455c4a48166d3e551b44160b154e2a044e150f0c0128665c5f46011b074913002e090f0f00005276381b1c4e5e5e590d290e1c4c11540a06066c2a044e150f0c012b1c0b1518/ed59b79e184a3a8c5ed2be5b793df2e5.html?affid=6a878ee2166ead761d26c6151631224c