Minneapolis, MN – Market Research Analyst The Market Research Analyst will support the Product Team by conducting power sports industry research and analysis in its current state and for predicted future trends. Essential Duties & Responsibilities Work with the product team to discover problems that are urgent, pervasive, and can be monetized Use the Pragmatic Institute framework as a guide Analyze power sports industry movements using consumer insights, and understanding the current customer needs…, as well as potential future customers Assist the Product & Marketing team with research to understand consumer behavior & product usage better by way of focus groups, observational research Win/Loss analysis, Interviews, opinion polls, secondary literature reviews, and questionnaires Gather & organize data on consumers, competitor products, and market conditions, keeping a detailed database for efficient communication between various departments Conduct further Positioning Analysis such as: SWOT, PEST…