#ChineseCar #NewEnergy #electricvehicles For over a century, the global automotive industry has undergone numerous significant transformations. From the United States, Japan, to Germany, each automotive powerhouse has established its position through continuous exploration and innovation. Today, with the advent of the electric and intelligent vehicle era, the automotive industry is facing unprecedented development opportunities. China’s industry has seized this opportunity for industrial upgrading, making remarkable progress in electrification, intelligence, and connectivity, successfully launching smart electric vehicles that are distinctly different from traditional internal combustion engine vehicles. Although the initial concept was proposed by European and American automakers, it is Chinese automotive brands that have taken the lead in realizing and gradually refining this vision. This video will delve into the evolution of the global automotive industry, analyzing how China’s automotive industry achieves rapid development under new circumstances and builds its competitive advantage globally.
Going overseas is indeed no easy task, but it seems to be the only option. In China, the domestic auto market has long since departed from its days of rapid growth. Although the large existing market still brings a certain share with new car sales every year, competition is so fierce that it’s like too many monks and not enough porridge. Since the beginning of 2023, price wars in the auto market have been ongoing, and news of selling cars at a loss has gone from being big news to a common occurrence. This has made consumers increasingly inclined to hold onto their wallets, while manufacturers and dealers are becoming more anxious. In contrast, despite the pressure of tariffs, auto exports can still bring good profits, with even greater potential in the future. To escape this inefficient or even ineffective internal competition, one must venture into the vast blue ocean of incremental markets. At present, there are huge business opportunities waiting to be tapped in many emerging markets and regions.
Southeast Asia has unique geographical advantages. The population is young, and governments are actively supporting the development of the electric vehicle industry, which has led to a shift in the dominant position of Japanese car manufacturers in the region. These Japanese manufacturers have long held advantages in production, policy influence, and financial services. Now, Chinese automakers can leverage their product competitiveness to enter this market and hope to use preferential tariff policies among ASEAN member countries to further expand their market share throughout the region.
The situation in Africa is similar to what the Chinese market was like twenty years ago. As income levels rise, local consumers are gradually transitioning from two-wheeled motorcycles to four-wheeled vehicles. In this process, Chinese automakers can export their mature gasoline models and, as the local market matures, continuously introduce new technologies and models, growing together with the market.